Inventions Trends

Trend - Clothing brands are launching wearable clothing articles infused with collagens for customers with sensitive skin. The collagen-infused clothes are intended to blend fashion with wellness science, resulting in products that are just as functional and beneficial to health as they are aesthetic.

Insight - Customers with sensitive skin, or those interested in chasing the latest personal health trends, are often equally drawn to passive benefits to their health as they are to active ones. Not all health-conscious consumers want to try new supplement or drug-related fads, as some are more hesitant to ingest new products. However, the demand for passive health improvement is present in nearly all consumers in this space, leading to brands creating collagen-infused clothing for skincare benefits.