Circular Fashion Docuseries
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The Road to Circularity by Coachtopia Shares Sustainability Challenges
Laura McQuarrie — January 11, 2024Coach announced Coachtopia as a circular sub-brand in 2023 and to kick off 2024, Coachtopia released a multi-part series called The Road to Circularity to share the challenges of circular fashion.
Savvy consumers—Gen Z in particular—seek radical transparency from brands, demanding to know how sustainability claims are being executed on. This docuseries enlightens Coachtopia's core audience and ultimately fosters a deeper connection by openly sharing the complexities and motivations behind its sustainability efforts.
In the first part of the series, Making with Waste, Coachtopia welcomes viewers into its supply chain. Hosted by sustainable fashion advocate Aditi Mayer, the docuseries follows the brand to Chennai, India and offers a behind-the-scenes look at the solutions that it is actively applying to turn waste materials into wearable works of art for a new generation.