Microbial Protein Dog Treats
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VEGDOG and MicroHarvest Made Pure Bites with an Innovative Protein
Laura McQuarrie — April 25, 2024At the 2024 Pet Food Forum at Interzoo Europe in Nuremberg, Germany, pet food brand VEGDOG will unveil Pure Bites made with MicroHarvest's biomass-fermented microbial protein. These climate-friendly dog treats combine an innovative protein ingredient with potatoes and apple pomace, proving that dog owners don't need to rely on meat-based products to ensure their pets are well-nourished.
In addition to being more sustainable than most protein sources for dogs, the microbial protein boasts hypoallergenic properties that support canines that can’t tolerate conventional protein sources. “Sustainability is becoming increasingly important for pet food shoppers,” says MicroHarvest co-founder and CEO Katelijne Bekers, “Still, there are other purchase drivers to consider, like palatability, digestibility, as well as specific nutritional benefits, like low-fat content; these are all benefits that our protein over-delivers on.”