VEGDOG and MicroHarvest Made Pure Bites with an Innovative Protein
Laura McQuarrie — April 25, 2024 — Lifestyle
References: greenqueen.hk
At the 2024 Pet Food Forum at Interzoo Europe in Nuremberg, Germany, pet food brand VEGDOG will unveil Pure Bites made with MicroHarvest's biomass-fermented microbial protein. These climate-friendly dog treats combine an innovative protein ingredient with potatoes and apple pomace, proving that dog owners don't need to rely on meat-based products to ensure their pets are well-nourished.
In addition to being more sustainable than most protein sources for dogs, the microbial protein boasts hypoallergenic properties that support canines that can’t tolerate conventional protein sources. “Sustainability is becoming increasingly important for pet food shoppers,” says MicroHarvest co-founder and CEO Katelijne Bekers, “Still, there are other purchase drivers to consider, like palatability, digestibility, as well as specific nutritional benefits, like low-fat content; these are all benefits that our protein over-delivers on.”
In addition to being more sustainable than most protein sources for dogs, the microbial protein boasts hypoallergenic properties that support canines that can’t tolerate conventional protein sources. “Sustainability is becoming increasingly important for pet food shoppers,” says MicroHarvest co-founder and CEO Katelijne Bekers, “Still, there are other purchase drivers to consider, like palatability, digestibility, as well as specific nutritional benefits, like low-fat content; these are all benefits that our protein over-delivers on.”
Trend Themes
1. Microbial Protein Usage - Incorporating biomass-fermented microbial protein in pet food exemplifies a sustainable and hypoallergenic alternative to conventional sources.
2. Climate-friendly Pet Products - Developing dog treats with climate-friendly ingredients, such as potatoes, apple pomace, and innovative proteins, caters to the increasing demand for sustainable pet food options.
3. Alternative Protein Sources - Exploring non-meat protein ingredients for pet treats meets the evolving preferences of dog owners seeking nutritious and eco-conscious dietary choices for their pets.
Industry Implications
1. Pet Food Manufacturing - The pet food industry can capitalize on the trend of using microbial protein to create novel, sustainable, and hypoallergenic products for pets.
2. Agricultural Waste Utilization - The agriculture industry has the opportunity to repurpose by-products like apple pomace into valuable ingredients for producing eco-friendly animal food products.
3. Sustainable Ingredients Suppliers - Companies specializing in providing sustainable ingredients, such as biomass-fermented microbial proteins, can tap into the growing market of eco-conscious pet food brands looking for innovative solutions.
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