The ZING! West Coast Pilsner has been introduced by the Camden Town Brewery as a libation that embraces the seasonal shift and offers drinkers something new to try out this autumn.
The beer will call to mind West Coast-style IPAs to put citrus and pine notes in the spotlight for a fresh, crisp flavor profile. The beer thus has the cold, refreshing profile of a pilsner along with a burst of American hops to work well for a variety of drinkers. Featuring a 5.6% ABV, the beer is available now in 440ml from Sainsbury's and via the brewer's online shop.
Head of Marketing Fred Nesbitt spoke on the ZING! West Coast Pilsner saying, "Our latest seasonal beer ZING!is inspired by the changing of the seasons and the emergence of the West Coast Pilsner style from US craft brewers. When we saw these, we knew we needed to turn our hand to this style as we have always loved innovating in the lager space. ZING! Has those big bold west cold flavours we are all nostalgic about but with a clean body and crispy finish."
Crisp Autumnal Pilsners
The ZING! West Coast Pilsner Has a 5.6% ABV
Trend Themes
1. Seasonal Craft Pilsners - Craft breweries are increasingly developing seasonal pilsners that highlight unique flavor profiles tailored to specific times of the year, offering a fresh perspective on traditional lagers.
2. West Coast Ipa-inspired Pilsners - There is a growing trend of pilsners being infused with the bold flavors of West Coast IPAs, such as citrus and pine, to create a new hybrid beer style that appeals to a broad range of drinkers.
3. High-abv Beers in Mainstream Retail - Mainstream retailers are broadening their product lines by incorporating high-ABV craft beers, allowing consumers easy access to premium, brewery-only styles in familiar shopping environments.
Industry Implications
1. Craft Brewing - Craft brewing continues to innovate by introducing new seasonal and hybrid beer styles, enhancing customer engagement through unique and compelling offerings.
2. Alcoholic Beverage Retail - The alcoholic beverage retail industry is capitalizing on the craft beer movement by stocking exclusive, high-ABV products that were previously limited to direct brewery sales.
3. E-commerce Beverage Sales - E-commerce platforms for alcoholic beverages are experiencing growth by providing easy access to specialty craft beers, allowing customers to explore diverse options without geographical constraints.