At a time when people are spending more time in the kitchen and getting creative with their home cooking, Zaxby's is introducing Zax Pack Hacks to help people make delicious meals at home using take-out ingredients. The new mashups include BBQ Bacon Cheddar Fries, Chicken Parmesan on Texas Toast and Zaxby's Skillet Scramble, each of which can be made using ingredients acquired via Zaxby's drive-thru, curbside pickup or delivery.
Fans of bacon and cheese will love being able to enhance Zaxby's crinkle fries with a few ingredients to make a shareable one-pan dish that can be enjoyed as a satisfying appetizer or a meal on its own. There's also the Chicken Parmesan on Texas Toast, which relies on Zaxby's famous Texas toast as a base and the Zaxby's Skillet Scramble made with two Chicken Fingerz. With families of all sizes in mind, the meals are made to be customized, doubled or tripled.
Takeout-Enhancing Meal Packs
Zax Pack Hacks Turn Zaxby's Menu Items into At-Home Meals
Trend Themes
1. DIY Meal Kits - Opportunity for food and restaurant industry to offer new DIY meal kit options to customers.
2. Curbside Pickup - Opportunity for retail and grocery industries to offer curbside pickup for customers' convenience.
3. Marketing Mashups - Opportunity for companies to create unique marketing mashups to attract customers and promote new products/services.
Industry Implications
1. Fast Food - Fast food industry can offer custom DIY meal kits and promote easy curbside pickup options.
2. Grocery - Grocery stores can offer pre-packaged meal kits and implement curbside pickup for customers' convenience and safety.
3. Marketing - Marketing industry can assist companies in creating unique mashup campaigns to promote new products and services.