Marketed as a healthy daily drink rather than an on-the-go beverage, this brand of yogurt milk taps into a gap in the market. Called Yogomilk, the probiotic-rich refreshment comes in 900 mL bottles, intended to be stored in consumers' own fridges and consumed in several separate servings.
With its high capacity, this yogurt milk already assumes enough of a shelf presence to compete with similar products in smaller containers, yet 'Simpl. Studio' set out to ensure that that these drinks would be impossible to miss. As such, the designer gave each bottle a vibrant splash of color, taking the shape of a person gulping down Yogomilk. The various flavors each feature a different color, creating a bold spectrum across the dairy section that undoubtedly dominates.
Double-Dose Yoghurt Drinks
This Brand of Yogurt Milk Challenges the Competition with Quantity
Trend Themes
1. Healthy Daily Drinks - The trend of marketing beverages as everyday healthy drinks rather than on-the-go refreshments creates opportunities for brands to tap into this new market gap and reposition their products accordingly.
2. Maximized Packaging - The trend of offering products in larger sizes creates opportunities for brands to differentiate themselves through maximizing the packaging without compromising design aesthetics.
3. Probiotic-rich Refreshments - The trend of emphasizing the health benefits of probiotics creates opportunities for brands to create and market new probiotic-rich beverages across various industries.
Industry Implications
1. Dairy Industry - The dairy industry can leverage the trend of offering healthy daily drinks by developing and marketing new products emphasizing the health benefits of probiotics for daily consumption.
2. Beverage Industry - The beverage industry can leverage the trend of maximized packaging by developing and marketing larger-sized drinks that can be consumed throughout the day, such as the Yogomilk probiotic-rich refreshments.
3. Health and Wellness Industry - The health and wellness industry can leverage the trend of probiotic-rich refreshments by developing and marketing new products that focus on the digestive health benefits of probiotics in drinkable formats.