'Brogamats' is making yoga mats and their carriers suitable for "bros." The company creators believed that the yoga market was frustratingly narrow and geared more towards women. To change that, they made these eccentrically printed yoga accessories.
Of course, the line is available to all sexes, but it also made the mat quality in the likes of a man's build; they are made for taller and heavier individuals and are "grippy as hell" to comply with all the extra sweat men tend to create.
Some of the company's quirky products include the 'Downward Facing Log Yoga Bag,' 'The Burrito Yoga Bag,' the 'Quiver of Arrows Yoga Mat' and the 'Lumberjack Yoga Bag.' All of them are very comical and will definitely make your fellow yogis jealous.
Masculine Yoga Accessories
'Brogamats' is Selling Yoga Mats Geared to Men
Trend Themes
1. Masculine Yoga Accessories - Creating yoga accessories specifically designed for men taps into an underserved market and offers an opportunity for disruptive innovation.
2. Gender-inclusive Yoga Gear - Expanding the yoga market to cater to all sexes enables inclusive practices and poses a disruptive innovation opportunity.
3. Customized Yoga Products - Developing personalized yoga accessories that cater to individual needs, such as taller and heavier individuals or those with specific preferences, creates a niche market and disruptive potential.
Industry Implications
1. Sporting Goods - The sporting goods industry can explore opportunities to create yoga accessories geared towards specific demographics, such as men, and disrupt the traditional yoga market.
2. Fitness Apparel - The fitness apparel industry can design gender-inclusive yoga gear that combines style and functionality, presenting a disruption to the existing market.
3. E-commerce - The e-commerce industry has the potential to provide a platform for customized yoga products, allowing consumers to personalize their accessories and disrupt the conventional retail experience.