Xula Herbs is on a mission to make wellness a more inclusive and welcoming space for queer and BIPOC people.
Xula Herbs is a queer Latina and Black-owned CBD brand that creates hemp-derived tinctures. The brand offers a wide range of CBD products, including products for promoting restful sleep, stress relief, and herbal period support. All the products are made from certified organic hemp, which comes from a farm in Southern Oregon.
While delivering a high-quality product is important, the brand is also committed to amplifying the voices of underrepresented communities. As co-founder Mennlay Golokeh Aggrey explains, "As this industry becomes more established and more serious money comes in, it’s kind of like everybody else gets pushed out and the same people kind of come back in... We want to use our platform to firstly represent our communities, as well as reflect and amplify certain voices and show that we are a brand that is able to resist invisibility."
Queer-Owned CBD Brands
Xula Herbs is a New Queer Latina and Black-Owned CBD Brand
Trend Themes
1. Inclusive Wellness - There is an opportunity for disruptive innovation in creating wellness products that are specifically designed for underrepresented communities, such as queer and BIPOC individuals.
2. Ethnic-owned CBD Brands - There is potential for disruptive innovation in creating CBD brands that are owned by ethnic minorities, such as queer Latina and Black-owned Xula Herbs.
3. Organic CBD Products - Creating CBD products using certified organic hemp, such as Xula Herbs, may become a trend as more consumers prioritize environmentally-friendly and sustainable products.
Industry Implications
1. CBD Products - CBD companies and product manufacturers can look to Xula Herbs as an example of inclusive branding and marketing, thereby increasing their reach among underrepresented communities.
2. Wellness Industry - The wellness industry can benefit from creating more products and services that cater to underrepresented communities, such as queer and BIPOC individuals, to provide an inclusive and welcoming space for all.
3. Organic Farming - There may be potential for hemp farmers and other organic farmers to capitalize on the demand for environmentally-friendly and sustainable products, such as certified organic hemp used by Xula Herbs.