For years, BrewDog and Bavarian brewery Schorschbräu have been competing with one another to create the strongest beer and BrewDog is now introducing its newest product to claim the title of world's strongest beer.
BrewDog started creating its strong beers with the Tactical Nuclear Penguin (32%), Sink the Bismarck (41%) and The End of History (55%) and now Strength in Numbers is its newest creation, coming in at 57.8% alcohol by volume. The beer is packaged in a 40-milliliter bottle, meaning that a pint contains about 32.7 units of alcohol.
This new beer was created to take the title of "world's strongest beer" from Schorschbräu's Schorschbock. With each new beer it created, BrewDog became more well-known in the UK and its longstanding rivalry played a part in helping it become the UK’s biggest craft beer company.
Super-Strength Craft Beers
Strength in Numbers is the World's Strongest Beer with 57.8% ABV
Trend Themes
1. Increasing Alcohol Content in Craft Beers - Craft breweries are pushing the boundaries of alcohol content in their beers, opening up opportunities to create unique and high-strength products.
2. Competition in Strong Beer Production - Breweries are engaging in fierce competition to create the world's strongest beer, sparking innovation and creating a niche market for extreme beer enthusiasts.
3. Packaging Innovation for High-alcohol Beers - The rise of super-strength craft beers is driving the need for innovative packaging solutions that can effectively contain and showcase these potent beverages.
Industry Implications
1. Craft Brewing - Craft breweries are at the forefront of creating high-alcohol beers, leading to the growth of this niche industry.
2. Alcoholic Beverages - The emergence of super-strength craft beers is disrupting the alcoholic beverages industry, challenging traditional notions of beer strength and taste.
3. Packaging - The demand for special packaging for high-alcohol craft beers presents an opportunity for the packaging industry to develop innovative solutions that meet the unique requirements of these products.