Noticing a huge void in the market for women's motocross clothing, Nancy Maxwell founded Phoenix Motocross. The Denver-based business just launched eight jerseys so female motocrossers don't have to settle for wearing ill-fitting gear that's really designed for men.
The jerseys are lightweight, breathable and moisture-wicking so that riders can make a wide range of movements and have their rides improved, not hampered by their clothing choices. In addition to being highly functional, Phoenix Motocross' gear is attractive and printed with colorful patterns and graphics. As intended, this is the kind of motocross gear that women want to wear.
Alike the jerseys, Phoenix Motocross' pants are built to allow mobility and airflow and there are already some plans in the works to offer them in colorful options to match the vibrancy of the jerseys.
Female-Targeted Motocross Gear
Phoenix Motocross Specializes in Women’s Motocross Clothing
Trend Themes
1. Women's Motocross Clothing - The trend of specialized motocross clothing for women presents an opportunity for disruptive innovation in the market.
2. Functional and Attractive Gear - The trend of combining functionality and attractive design in motocross gear creates opportunities for disruptive innovation in the industry.
3. Customizable Options - The trend of offering customizable options for motocross gear allows for disruptive innovation by catering to individual preferences and styles.
Industry Implications
1. Apparel and Fashion - The apparel and fashion industry can capitalize on the trend of specialized women's motocross clothing by creating innovative designs and expanding product offerings.
2. Sports and Leisure - The sports and leisure industry can seize the trend of combining functionality and attractive design in motocross gear to develop innovative products that enhance performance and style.
3. Sports Accessories - The sports accessories industry has an opportunity to capitalize on the trend of customizable options for motocross gear by offering personalized and unique accessories for riders.