Caribou Coffee has teamed up with the Make-A-Wish Foundation to create the 'Wish Blend.' The coffee is a smooth and whimsical light roast that goes towards a charitable cause as for every bag sold from now until December 31, 2022, Caribou Coffee will donate $1. Every pack of the limited-edition blend comes with 10-ounce of coffee with a price point of $8.99 and can only be purchased from Target, either in-store or online.
As written in the QSR Magazine article, Richard K. Davis, president and CEO at Make-A-Wish America, states, "the end result is a multi-year program that allows Caribou Coffee drinkers to help grant life-changing wishes, and in doing so, become part of the ever-growing Make-A-Wish community."
Charitable Coffee Blends
For Every Bag of the ‘Wish Blend’ Sold, $1 Will Be Donated
Trend Themes
1. Charitable Coffee Blends - Companies partnering with charitable foundations and creating unique products, such as coffee blends, to raise money for a cause.
2. Limited Edition Products for a Cause - Creating limited edition products to raise awareness and funds for charitable organizations.
3. Cause Marketing Partnerships - Forming partnerships with charitable organizations to promote social good and positive change.
Industry Implications
1. Food and Beverage - The food and beverage industry can create unique products and partnerships with charitable organizations to promote social good.
2. Nonprofit and Charity - Charitable organizations can partner with businesses to create fundraising initiatives and promote their cause.
3. Retail - Retailers, like Target, can sell products that support charitable causes and attract customers who want to make a positive impact through their purchases.