For $3.30 a single-serving of Shiraz, rosé or Chardonnay can be yours. Brought to you by James Nash's company 'Le Froglet,' these wines by the glass are flying off the shelves in England, probably because people can't limit themselves to just one.
Nash was a contestant on a realtiy show called 'Dragon's Den' and was told by jurors on the show that no one would buy this product. I guess you could say that his wines by the glass are having the last laugh.
Single Serving Shiraz
Le Froglet Wines by the Glass limit You to Just One
Trend Themes
1. Single-serving Beverages - Opportunity for companies to create single-serving wines, spirits, and cocktails that cater to consumers who don't want to commit to a full bottle.
2. Alternative Wine Packaging - Opportunity for companies to innovate and come up with other forms of wine packaging that's more convenient and portable.
3. Product Disruption - Single-serving wine innovations could disrupt the traditional wine industry by catering to different types of consumers.
Industry Implications
1. Wine Industry - Opportunity for the wine industry to create new products and packaging methods that cater to on-the-go consumers.
2. Beverage Industry - Le Froglet's success shows that there is a market for single-serving beverages in general, not just wine. Companies in the beverage industry can capitalize on this trend.
3. Convenience Store Industry - Opportunity for convenience stores to increase sales by carrying single-serving wine and beverage options for consumers.