St. Francis Winery & Vineyards is introducing a brand-new group experience for anyone who's passionate about "doing it for the 'gram." To meet consumers' social media needs and target a younger demographic of drinkers, St. Francis Winery & Vineyards put together the Instagram Approved Package for up to four friends.
The experience for four wine-loving friends includes 30 minutes of glam (hair and makeup styling,) plus a 30-minute photo session with a professional photographer and a wine country lunch outdoors. The group will be treated to wines perfectly paired with light epicurean delicacies.
This curated package takes the struggle out of seeking out the best spots for photo opportunities and it promises that groups will have their shared experience well-documented and ready to share on Instagram and beyond.
Photographic Winery Experiences
This St. Francis Winery & Vineyards Group Experience Includes Glam
Trend Themes
1. Instagrammable Winery Experiences - Wineries offering curated packages that include photo-ready opportunities for social media.
2. Targeting Millennials with Group Experiences - Wineries aiming to attract younger demographics through group packages featuring unique experiences.
3. Incorporating Professional Photography for Marketing - Adding professional photography services for groups to provide a more complete experience and increase reach on social media.
Industry Implications
1. Hospitality - Winery experiences that cater to specific demographics, like millennials, through curated photo-ready packages.
2. Marketing and Advertising - Highlighting the importance of social media and curated experiences for businesses to attract a younger, tech-savvy audience.
3. Photography - Utilizing professional photography services for group experiences to ensure the best possible documentation and reach on social media.