While social distancing measures remain in place, many consumers are looking into alternative online shopping options that allow them to get the products they need without leaving their homes, and Wine.com is making the process easier by launching a promotional discount that's available to all new users.
To take advantage of the discount, new users can simply apply the code "NEW2020" in the checkout section, which will give them $20 off of their order if it meets or exceeds a total of $100. Wine.com offers a wide array of wines, which shoppers can browse by both variety and region. More recently, the company also included a range of spirits, in addition to a series of cocktail kits and gift sets.
Discounted Wine Deliveries
Wine.com Offers Streamlined Delivery Throughout the USA
Trend Themes
1. Discounted Wine Deliveries - Increased demand for discounted wine deliveries due to social distancing measures.
2. Online Wine Sales - Growing trend of purchasing wine online due to convenience and accessibility.
3. Expansion Into Spirits and Cocktails - Wine retailers are expanding into spirits and cocktail kits to diversify their product offerings.
Industry Implications
1. Online Retail - Online wine retailers such as Wine.com are disrupting traditional brick-and-mortar wine stores.
2. Alcohol Industry - The alcohol industry is experiencing a shift towards online sales and delivery.
3. E-commerce Platforms - E-commerce platforms are gaining popularity as consumers seek alternative online shopping options.