With wine-tea flavors like Green Tea Sauvignon, Oolong Chardonnay and Black Tea Merlot, it's not difficult to see that Vintage TeaWorks' products are the place where wine and tea meet. Just as there are those who are serious about their wine, there are also those who are avid tea drinkers—these unique teas will likely pique the interest of both kinds of individuals.
Passionate about both wine and tea, Vintage TeaWorks set out to create teas that would mimic wine, without the need for artificial flavoring. Instead of tasting exactly like a particular glass of wine, these teas channel the delicate notes that you're likely to find in wine instead. Each of the teas is described like a wine, including notes describing the tea as "light and flavorful," or "fruity and fun."
Wine-Inspired Teas
Vintage TeaWorks' Wine Tea Blends Takes Inspiration from Red & White Vino
Trend Themes
1. Wine-inspired Teas - The trend of creating tea blends inspired by the flavor notes in wine is disrupting the tea industry, opening opportunities for unique flavor combinations and new customer demographics.
2. Non-artificial Flavoring - The trend towards using natural ingredients to create the wine-inspired tea blends is creating opportunities for manufacturers to appeal to health-conscious consumers.
3. Product Storytelling - The trend of using wine-inspired language to describe the teas is creating storytelling opportunities and enhancing customer engagement with the product.
Industry Implications
1. Tea Industry - The tea industry can capitalize on the trend of creating wine-inspired flavors to attract a new customer base and differentiate their products.
2. Wine Industry - The wine industry has an opportunity to partner with tea manufacturers to create complementary product lines and offer customers a unique and memorable experience.
3. Natural Ingredients Industry - The trend towards using natural and non-artificial ingredients in the tea blends creates opportunities for the growth of the natural ingredients industry.