Knorr Wine Stock Pots are making their way to the UK market as a convenient cooking product perfect for consumers to keep in their pantry as a way to cook with wine without having to buy or open a bottle.
The product comes in the Red Wine Stock Pots and the White Wine Stock Pots, which each come with four pots in each pack that each act as half a glass of wine. This will enable at-home chefs to incorporate red or white wine into any recipe at leisure, while the low-cost price point of £1.90 per pack prioritizes cost-effectiveness for savvy consumers.
Marketing Director, Nutrition at Unilever UK&I Georgina Bradford spoke on the Knorr Wine Stock Pots saying, "Knorr’s new Red and White Wine Stock Pots are a game-changer for home cooks who want to add rich wine flavours to their dishes without having to buy or open a bottle...Whether you are making spaghetti bolognese or a chicken risotto, a half glass of red or white wine can make all the difference to enhance the flavour of a dish."
Wine-Flavored Cooking Stocks
The Knorr Wine Stock Pots Eliminate the Need to Buy or Open a Bottle
Trend Themes
1. Convenient Cooking Solutions - Single-use cooking stocks simplify the addition of gourmet flavors, catering to busy home cooks.
2. Cost-effective Gourmet Ingredients - Affordable alternatives to traditional cooking wines allow consumers to enjoy premium culinary experiences on a budget.
3. Enhanced Home Cooking - Products like wine stock pots offer home chefs the ability to easily elevate the taste profile of everyday meals.
Industry Implications
1. Food and Beverage - Innovative cooking stocks are diversifying the range of products available in the culinary section.
2. Grocery Retail - Supermarkets can attract budget-conscious shoppers with cost-effective, flavor-enhancing cooking products.
3. Home Cooking Supplies - The demand for convenience in home cooking is driving the growth of easy-to-use culinary aids.