Wine is often presented to consumers in a way that looks both sophisticated and serious, but Flip Flop Wines brands its wine in cans that are relaxed and fun. As the company states: "We believe that good flavor should never be taken too seriously." The names of product flavors like Fizzy Chill Red reflect this sentiment.
While Flip Flop Wines has carved out its own niche in wines, it does not completely toss tradition out the window, as each product page recommends flavorful wine pairings like
chilled pasta salads, cous cous or guacamole.
As an alternative to wine in cans, Flip Flop Wines also sells its products by the bottle, but the canned format provides an easier way for consumers to enjoy spontaneous outdoor adventures.
Beachy Canned Wines
'Flip Flop Wines' Makes Wine in Cans with Lighthearted and Fun Branding
Trend Themes
1. Canned Wine - Opportunity for other wineries to innovate and offer wine in cans with relaxed and fun branding.
2. Lighthearted Branding - Opportunity for brands in various industries to adopt a lighthearted and fun approach to product packaging and marketing.
3. Convenient Outdoor Beverages - Opportunity for companies to create convenient and portable beverage options specifically designed for outdoor activities.
Industry Implications
1. Wine Industry - Innovative wineries can explore the potential of offering wine in cans with relaxed and fun branding.
2. Packaging Industry - The packaging industry can explore new concepts and designs that incorporate lighthearted and fun elements.
3. Outdoor Recreation Industry - Companies in the outdoor recreation industry can develop convenient and portable beverage options for consumers to enjoy during outdoor activities.