In preparation for the arrival of Christmas, New District put together a wine calendar to help adults count down the days until the holiday festivities begin.
The unconventional calendar takes the form of a box with individually wrapped wine bottles numbered from one to 25. Although it might seem like the element of surprise has been removed, the calendar provides an an assortment of British Columbia wine types that comes from many different local wineries. As well as being to unwrap a gift each day for the majority of December, this is also a great way for frequent entertainers to stock up for holiday parties and family dinners.
While enjoying advent calendars filled with milk chocolates used to be a tradition most often enjoyed by children, brands are appealing to the inner child in adults with holiday advent calendars filled with beauty products, alcohol and more.
Wine Advent Calendars
New District's Wine Calendar is a Flavorful Christmas Countdown
Trend Themes
1. Adult Advent Calendars - The popularity of unconventional advent calendars for adults is on the rise, offering a new way to countdown to the holidays.
2. Alcohol-themed Advent Calendars - Advent calendars featuring alcohol, such as wine, beer, or spirits, are gaining popularity as a festive and unique holiday gift.
3. Local Wine Promotion - Wine advent calendars provide an opportunity for local wineries and wine regions to showcase their products and attract new customers.
Industry Implications
1. Retail - Retailers can tap into the growing demand for adult advent calendars by offering a variety of themed options, including alcohol-themed calendars.
2. Wine - Wineries and wine retailers can create their own wine advent calendars to promote their products and increase sales during the holiday season.
3. Food and Beverage - Food and beverage brands can collaborate with wineries to create unique wine and food pairings for wine advent calendars, offering consumers a curated holiday experience.