The immersive potential of augmented reality hinges on overcoming the challenge of requiring users to download specific apps to access these experiences fully—but Wall's made the most of WinDOOH technology to promote beloved ice cream products in summer without requiring a phone for activation. Well-known products like Twister and Cornetto are easy to spot on large-format out-of-home screens in London and Manchester, and Wall's campaign uses cameras integrated into the screens to combine high-end visual effects, graphics and animations with real-world video feeds.
This innovative campaign is the first-ever to use AR motion on a large format out-of-home poster, and WinDOOH tech opens up new possibilities for the future of out-of-home advertising, which could reach more people simply by playfully interrupting their usual sights.