The 'Wiki Korea Dictionary' features the viral Korean superstar, PSY, teaching Korean phrases to prospective tourists to South Korea. The videos in the series are short and sweet, only lasting about 15 seconds each. PSY's teachings offer a hip way to learn the names of popular shopping districts as well as what kinds of food you can expect to eat there. True to PSY style, the series is fun and outrageous.
This is part of a campaign by the Korea Tourism Organization to generate interest in South Korea -- and what better way to do this than to take advantage of the popularity of PSY?
These videos will also help to amp up the 'Wiki Korea Tour,' which will give eight lucky contest winners the change to travel to South Korea with Korean celebrities as their guides.
Educative K-Pop Encyclopedias
PSY's 'Wiki Korea' Teaches Korean Phrases to Tourists
Trend Themes
1. Short-form Language Learning - Short and sweet 15-second videos teach Korean phrases to tourists.
2. Celebrity-driven Education - Utilizing popular celebrities like PSY to make educational content more engaging and entertaining.
3. Tourism Campaigns Through Pop Culture - Using viral sensations to generate interest in travel destinations.
Industry Implications
1. Language Learning - Incorporating short-form videos and popular personalities to create innovative language learning platforms.
2. Education Technology - Exploring the integration of celebrities and entertainment into educational content for a more impactful learning experience.
3. Tourism - Leveraging pop culture and viral sensations to boost tourism campaigns and attract visitors.