During a time when people may be watching more TV than usual, Burger King introduced an interactive ad that gives people the chance to win a free Whopper. The ad kicks off with a countdown and then reveals a bouncing QR code that can be scanned to receive a complimentary burger—but there's a catch, as viewers will only be able to redeem the code as they see it on live TV rather than the video version shared to YouTube.
As part of the free Whopper promotion, Burger King will be giving away 10,000 of its signature burgers, which can be easily redeemed by using the Burger King app.
Although the ad doesn't offer much in the way of instructions, it promises to reward those who act fast.
Coded Burger Advertisements
Burger King is Sharing Whoppers with People Who Catch a QR Code on TV
Trend Themes
1. Interactive Advertisements - Opportunity for brands to engage consumers through interactive digital advertisements.
2. QR Code Marketing - Potential for businesses to leverage QR codes for promotional campaigns and real-time engagement with customers.
3. Real-time Redemption - Emerging trend of providing immediate rewards to consumers who act quickly on promotional offers.
Industry Implications
1. Fast Food - Opportunity for fast food chains to incorporate interactive elements in their advertising campaigns.
2. Digital Marketing - Potential for digital marketers to utilize QR codes as a way to track and measure the success of their campaigns.
3. Mobile Apps - Growing demand for mobile apps that facilitate real-time redemptions and offer exclusive promotions for users.