The Lipton Wellness tea range was recently launched as a five-piece collection that includes essential oils and herbs to supplement a balanced diet.
Some of the varieties in the Lipton Wellness line include 'Stress Less' with cinnamon, camomile and lavender, as well as Detox to support one's clean eating routine and Daily Support for a boost of Vitamin C, turmeric, echinacea and ginger. As Unilever tea director George Hamilton says: "We know we’re all looking for ways to take care of ourselves. Essential oils, supplements and herbs are often part of wellness routines, and now we’ve found a way to incorporate them that’s as simple as brewing a tea bag."
To kick off the launch of its new Wellness range, Lipton is teaming up with founder and owner of Strala Yoga Tara Stiles.
Essential Oil Teas
Lipton's Wellness Tea Range Features Herbs and Essential Oils
Trend Themes
1. Wellness Tea - By incorporating essential oils and herbs into tea blends, there is an opportunity for disruptive innovation in the wellness tea industry.
2. Supplement Infused Teas - The use of supplements and herbs in tea can be a disruptive innovation in the tea industry, providing a convenient and enjoyable way to consume additional nutrients.
3. Herbal Tea Blends - Creating herbal tea blends with essential oils and herbs offers a disruptive innovation opportunity in the herbal tea market, catering to consumers looking for natural and holistic wellness solutions.
Industry Implications
1. Tea - The tea industry could benefit from incorporating essential oils and herbs into tea blends as a way to enhance the wellness benefits of their products.
2. Wellness - The wellness industry can explore the opportunity of incorporating tea with essential oils and herbs to offer holistic and convenient wellness solutions to consumers.
3. Supplements - The supplement industry can expand its product offerings by incorporating essential oils and herbs into tea blends, providing a new and innovative way to consume supplements.