People are getting divorced at rates higher than ever before. It seems people are shocked to find out a couple has actually made it over the 10 year mark. Capitalizing on the growing trend to divorce, and often times even remarry, are companies like WeddingRingCoffin.com.
The sites specializing in creating coffins for wedding and engagement rings. Each wooden box comes with a plaque that the customer can have engraved either with a pre-written label or create their own.
"Custom engraved plaques may include up to 3 lines of text with a maximum of 20 characters per line, including spaces," the site explains. "Your message will be engraved in a script font and will be centered on the plaque."
Some existing phrases include:
Bury the past and move on to a new tomorrow
Gone and Forgotten
I Do... NOT
Six Feet Isn't Deep Enough
Rest in Peace
RIP
The coffins vary in price from $29.95 to $34.95
Capitalizing on Rising Divorce Rates
Wedding Ring Coffin
Trend Themes
1. Rising Divorce Rates - Opportunity for companies to cater to the growing trend of divorce and remarriage.
2. Custom Engraved Plaques - Innovation in personalized engraving for wedding and engagement rings.
3. Wedding Ring Coffins - Emerging trend of providing coffins for wedding and engagement rings.
Industry Implications
1. Personalized Engraving Industry - Disruptive innovation opportunity in offering custom engraved plaques for wedding and engagement rings.
2. Funeral and Burial Services Industry - Opportunity to tap into the emerging market of wedding ring coffins for divorced individuals.
3. Divorce Support Services Industry - Innovative solutions for individuals going through divorce and seeking ways to symbolically let go of their past.