FoundRae Debuted the 'Joy Collection' of Symbolic Jewelry
Colin Smith — February 18, 2022 — Eco
'FoundRae,' the fine jewelry label founded by a couple in 2015, has debuted the 'Joy Collection' of symbolic jewelry. The entire collection is based on various ideas of happiness with symbols that accurately represent the pieces. For example, the 'Time Flies' piece symbolizes life and longevity of the soul through the use of decorative butterflies.
The cofounder of FoundRae, Beth Bugdaycay, sought out to make a jewelry label that told a story with each piece, rather than selling pieces that are popular simply for their design. Due to this, the Joy collection also incorporates the imagery of a spade to symbolize abundance and success, and the imagery of the roman numeral for 10 to represent manifestation. This manifestation is open-ended in its symbolism, as individuals can manifest various things from success to love.
On top of being symbolic and joy-themed, FoundRae's jewelry is made of fully-recycled, 18k gold, meaning it is also high-quality and sustainable.
Image Credit: FoundRae, Horacio Salinas
The cofounder of FoundRae, Beth Bugdaycay, sought out to make a jewelry label that told a story with each piece, rather than selling pieces that are popular simply for their design. Due to this, the Joy collection also incorporates the imagery of a spade to symbolize abundance and success, and the imagery of the roman numeral for 10 to represent manifestation. This manifestation is open-ended in its symbolism, as individuals can manifest various things from success to love.
On top of being symbolic and joy-themed, FoundRae's jewelry is made of fully-recycled, 18k gold, meaning it is also high-quality and sustainable.
Image Credit: FoundRae, Horacio Salinas
Trend Themes
1. Symbolic Jewelry - Creating jewelry that is not only beautiful but also carries deep meaning is a disruptive trend that could appeal to consumers looking for more emotional connection with their accessories.
2. Sustainable Jewelry - Using eco-friendly materials like fully-recycled gold is a trend that taps into the growing demand for sustainable and ethical products in the jewelry industry.
3. Storytelling Jewelry - Incorporating storytelling into jewelry design is a unique trend that caters to consumers who want accessories that not only look good but also convey a personal or universal narrative.
Industry Implications
1. Fine Jewelry - High-end jewelry brands that embrace the trend of incorporating meaningful symbols and messages into their pieces can attract consumers looking for more than just luxurious materials and design.
2. Sustainable Fashion - Jewelry brands that prioritize sustainability and take steps to reduce waste and environmental impact can tap into the growing market of eco-conscious consumers who are eager to support ethical and responsible brands.
3. Personalized Gifts - The trend of storytelling jewelry can also open up opportunities for jewelry brands to market their products as meaningful and personalized gifts for special occasions like birthdays, anniversaries, or graduations.
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