McDonald’s Australia is teaming up with Warner Bros. Games to offer a new line of Happy Meal toys based on the upcoming return of the crossover fighting game MultiVersus. Starting from March 2024, customers can collect 12 different toys featuring iconic characters from various Warner Bros. franchises, such as Batman, Shaggy, Arya Stark, and Bugs Bunny.
MultiVersus is a free-to-play platform fighter that allows players to battle in teams of two with characters from shows like Scooby Doo, Adventure Time, Looney Tunes, and even Game of Thrones. The game is set to return in early 2024 for consoles and PC, and will feature full cross-play support, dedicated server-based rollback netcode, and content-filled seasons. The McDonald’s toys will showcase some of the characters’ signature moves and abilities, as well as their unique designs and personalities.
Restaurant Fighting Game Collaborations
McDonald's and Warner Bros are Releasing Multiversus Toys
Trend Themes
1. Multiversus-inspired Happy Meal Toys - Opportunity for fast-food chains to collaborate with popular video games for exclusive toy promotions targeting young customers.
2. Cross-platform Crossover Fighters - Potential for gaming companies to expand the reach of platform fighters by incorporating characters from diverse franchises, creating engaging gameplay experiences.
3. Dedicated Server-based Rollback Netcode - A chance for tech companies to innovate online gaming experiences by implementing stable and responsive netcode solutions for seamless multiplayer interactions.
Industry Implications
1. Fast-food Chains - New avenues for fast-food chains to enhance customer engagement through limited-edition collectibles tied to popular entertainment media.
2. Gaming Companies - Potential for gaming companies to collaborate with diverse franchises to create cross-platform gaming experiences that appeal to a broad audience.
3. Tech Companies - Opportunity for tech companies to drive innovation in online gaming infrastructure by developing reliable server-based netcode solutions for smoother gameplay.