The McDonald's Pokémon Happy Meal Comes with a Four-Pack of Cards
Michael Hemsworth — September 19, 2023 — Lifestyle
The McDonald's Pokémon Happy Meal is being brought back to the QSR brand's participating locations in the US to provide diners with a way to get involved in the trading card action. The meal features the traditional offerings, which consists of a main dish with a side and a drink, and also comes with a four-pack of trading cards that continue the Match Battle theme from the previous launch of the promotion. A total of 15 cards are available for diners to collect, which includes a range of characters from the Pokémon franchise with each pack also containing a special holofoil card.
The McDonald's Pokémon Happy Meal will come packaged in Pikachu-inspired packaging as well as a sticker sheet and special edition Pokémon coin.
The McDonald's Pokémon Happy Meal will come packaged in Pikachu-inspired packaging as well as a sticker sheet and special edition Pokémon coin.
Trend Themes
1. Trading Card Promotion - The McDonald's Pokémon Happy Meal includes a four-pack of trading cards, continuing the Match Battle theme from previous promotions.
2. Collectible Card Craze - Diners have the opportunity to collect a total of 15 Pokémon trading cards, featuring a range of characters from the franchise.
3. Limited Edition Merchandise - The McDonald's Pokémon Happy Meal comes with special Pikachu-inspired packaging, a sticker sheet, and a special edition Pokémon coin.
Industry Implications
1. Fast Food - Fast food chains can explore collaborations with popular trading card franchises to attract customers through collectibles.
2. Toy & Collectibles - The collectible card trend offers opportunities for toy and collectibles companies to create special edition cards for promotions.
3. Food Packaging - The Pokémon Happy Meal demonstrates how food packaging can be used to enhance the experience and collectability of a product.
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