Similar to an air cleaning advertisement in Peru, this water purification billboard is cleaning a river in Manila, Philippines. The floating ad is trying to clean up one of the country's most polluted rivers by purifying between 2 and 8 gallons of water daily.
Floating on the Pasig River, the floating water purification billboard is constructed out of a perennial grass called Vetiver that absorbs toxic substances and is frequently used to stabilize landfills and treat waste water.
The billboard can purify so much water in a day due to its ability to tolerate large amounts of nitrate, phosphate and heavy metals.
An example of advertising for good, the billboard reads 'Clean River Soon' and is possible due to a collaboration between the Pasig River Rehabilitation Commission, Japanese beauty brand Shokubutsu HANA, ad agency TBWA\SMP and Vetiver Farms Philappines.
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
Trend Themes
1. Eco-friendly Advertising - Creating advertisements that not only promote a product or service but also contribute to environmental sustainability and impact.
2. Green Infrastructures - Developing sustainable infrastructures that provide both functional and environmental benefits.
3. Water Purification Technologies - Developing innovative technologies that can effectively purify polluted water sources while promoting environmental sustainability.
Industry Implications
1. Advertising - With the growing demand for environmentally conscious initiatives, advertising agencies can develop eco-friendly campaigns with a positive social and environmental impact.
2. Infrastructure - With the increasing concerns on environmental sustainability, businesses can focus on developing green infrastructures that can provide efficient and sustainable benefits.
3. Environmental Technology - Developing innovative and effective water purification technologies can open doors for businesses in the environmental technology field while contributing to social and environmental sustainability.