Water Joe prides itself on offering what it calls "energy at its simplest form," which is just water and caffeine with no added sugars, sweeteners, colors or flavors. The responsibly sourced water drink is infused with tasteless caffeine and appeals to the health-conscious consumer who is looking for a clean energy boost. A 700 mL bottle of Water Joe contains 85 mg of caffeine, which is about equal to a small cup of coffee.
Water Joe notes that "in March of 2017 bottled water officially became the most popular beverage in the U.S., replacing carbonated soft drinks." As such, the brand hopes that its energizing bottled water will appeal to everyone from students and athletes to tired parents.
While there are a number of caffeine-infused beverages that have been launched in recent years, few of them can claim to be free from sugar, artificial sweeteners and calories.
Energizing Bottled Water
'Water Joe' is a Zero-Calorie Beverage Infused with Tasteless Caffeine
Trend Themes
1. Zero-calorie Refreshments - A trend for natural, zero-calorie refreshments made with responsible, sustainable ingredients.
2. Clean Energy Boosts - A trend for simple, clean energy boosts that appeal to health-conscious consumers on the go.
3. Alternative Energy Sources - An industry trend towards the development of natural, alternative energy sources for food and drink products.
Industry Implications
1. Beverage Manufacturing - An industry involved in the production and distribution of natural, zero-calorie refreshments with added health benefits.
2. Health and Wellness - An industry focused on the development of products and services that promote health and wellness, including those that offer clean energy boosts.
3. Environmental Sustainability - An industry focused on the responsible sourcing of ingredients, including those used in the production of natural, zero-calorie refreshments.