Although there have been several novelty wasabi toothpastes created to offer a spicy oral care alternative to the many plain mint flavors on the market, Aesop is now making its own sophisticated version of this product.
Aesop's simply branded 'Toothpaste' boasts key ingredients like sea buckthorn, cardamom and wasabi, plus a fluoride-free formula. Even though wasabi is included as a main ingredient in the toothpaste, it boasts a flavor that is toned down by additions like spearmint, anise and clove essential oil. As such, the formula is described as one that's cleansing and invigorating, yet soothing at the same time.
Aesop suggests pairing its Toothpaste with its Mouthwash, which also boasts similar notes of anise, clove bud and spearmint leaf.
Sophisticated Wasabi Toothpastes
Aesop's Toothpaste Boasts a Soothing Flavor and Formula
Trend Themes
1. Sophisticated Oral Care - Offering unique and upscale flavors in toothpastes challenges conventional preferences and opens opportunities for unique oral care products.
2. Fluoride-free Toothpastes - The growing demand for natural and organic products opens up opportunities for toothpaste brands to explore fluoride-free formulations as a selling point.
3. Pairing Oral Care Products - Brands can explore the potential of offering oral care product pairings that complement each other and enhance the user's overall experience.
Industry Implications
1. Oral Care - Oral care brands can innovate by creating unique flavor combinations, exploring natural ingredients, and combining product offerings to enhance user experience.
2. Natural and Organic Products - The demand for natural and organic products present an opportunity for brands to capitalize by offering toothpastes with natural ingredients free from synthetic components.
3. Luxury Personal Care - Upscale oral care options can present a new market segment for luxury personal care brands looking to diversify their offerings and target a new audience.