Onnit took inspiration from a recipe that has been successful in sustaining the Lakota Sioux Warriors for centuries and partnered with Native American Natural Foods for the creation of its Warrior Bar.
What makes this particular protein-packed bar a standout on the market is its unusual ingredient list. The bar is made with a blend of buffalo meat from prairie-fed buffalos, cranberries, as well as a few other spicy and savory ingredients like black pepper, plus habanero and jalapeno peppers.
The unusual meat-based snack bar from Onnit boasts 14 grams of protein and was designed to fuel those performing high-energy activities such as climbing and running. The bars are also free from MSG, soy, lactose, gluten, as well as nitrites, antibiotics and added hormones, which will be pleasing to many health-conscious consumers.
Buffalo Meat Snack Bars
Onnit's Warrior Bar Blends Buffalo Meat with Berries and Spicy Pepper
Trend Themes
1. Indigenous-inspired Snack Bars - Opportunity for food companies to collaborate with indigenous communities to develop unique snack bars using traditional ingredients.
2. Meat-based Protein Bars - Opportunity for businesses to create more protein-packed meat-based snack bars for consumers who want a break from traditional protein sources.
3. Msg/soy/gluten-free Snacks - Opportunity for snack companies to explore healthier and allergen-free snack options for health-conscious consumers.
Industry Implications
1. Food Manufacturing - Food companies can introduce new snack options using unconventional ingredients and collaborate with indigenous communities for a unique selling point.
2. Sports and Fitness - Opportunity to create high-protein snack bars specifically designed for people performing high-energy activities.
3. Health and Wellness - Snack companies can tap into the growing health and wellness industry by offering allergen-free and healthier snack options.