Wana Beverages are being launched by Wawa Brands as a series of cannabis-infused refreshments driven by consumer demand for options that prioritize a range of benefits. The drinks come in three options including Wana Lemonade Uplift Blend, Wana Strawberry Lemonade Balance Blend and Wana Raspberry Tea Relax Blend, which are each specially formulated to provide a different kind of experience. The drinks differ between their cannabis ingredients to work well in a variety of scenarios and come in 7.5-ounce cans covered with branding created by Beto Val.
President Joe Hodas spoke on the new Wana Beverages saying, "Our new line of hemp-derived Wana Beverages cater to the needs of a growing segment of people who enjoy drinking in social situations, or just to unwind. As we watched the meteoric rise of hemp beverages, we also saw an opportunity to improve on what is currently available, putting our extensive knowledge to work to produce what we believe are some of the best tasting, most effective and uniquely formulated beverages in hemp today."
Beneficial Lifestyle Cannabis Drinks
Wana Beverages are Balanced with Hemp Extracts and More
Trend Themes
1. Functional Beverage Customization - Consumers are seeking specialized drinks like Wana's that offer tailored experiences for different social and relaxation scenarios.
2. Cannabis-infused Wellness Products - The rising interest in wellness is driving the development of cannabis-based products that promise varied functional benefits.
3. Branded Lifestyle Drinks - Innovative branding, as seen with Beto Val's designs, is crucial for capturing consumer interest and differentiating in the cannabis drink market.
Industry Implications
1. Cannabis Beverages - The cannabis beverages industry is rapidly evolving with product lines like Wana Beverages offering targeted functional benefits.
2. Health and Wellness - Health-focused consumers are turning to wellness products infused with cannabis, providing opportunities for new product formulations.
3. Social Drinking Alternatives - Social drinking dynamics are shifting towards non-alcoholic cannabis-infused beverages, catering to a new segment of consumers.