Walmart is advancing its AI-powered technology to offer a virtual clothing try-on tool for online consumers. Walmart recently announced its acquisition of Zeekit, a virtual try-on startup that utilizes real-time image processing, computer vision, deep learning, and other AI technologies, and has now begun implementing these features on Walmart.com.
‘Choose My Model’ is a feature that allows Walmart customers to select a model that closely represents their own appearance and body type. Online customers can choose between 50 models in order to find one that mirrors their skin tone, height, and body shape.
This technology uses Walmart Global Tech’s neural networks, which function to analyze catalog images of apparel and design a dressed image using computer vision algorithms. The ‘Choose My Model’ feature focuses on accurately representing Walmart’s womenswear category, combining Walmart’s exclusive brands like Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, and more to give consumers a visual representation of their future outfits.
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
Trend Themes
1. AI-powered Virtual Try-ons - Using advanced AI and computer vision technologies to provide an accurate and personalized virtual try-on experience online.
2. Choose My Model Feature - Introducing a feature that enables customers to select a model that matches their appearance and body type, using AI technology for a more personalized experience.
3. Neural Network Analysis - Utilizing advanced neural network algorithms to analyze catalog images and generate a dressed image for a more visual representation of future outfits.
Industry Implications
1. Retail - Integrating AI technology for virtual try-on and personalized shopping experiences to offer a competitive edge in the retail industry.
2. Fashion - Using AI technology to revolutionize the fashion industry by providing more accurate and personalized try-on experiences online.
3. Artificial Intelligence - Leveraging AI technology to disrupt various industries and improve customer experiences, particularly in retail and fashion sectors.