To promote its new custom plans, UK telecommunications services provider O2 is setting up a five-meter wall of candy in London where those with a sweet tooth can snag free goodies.
The large-scale pick 'n' mix sweets wall is set to give Londoners the chance to get their hands on some candies for a limited time, as long as they share a post of themselves at the candy wall to social media with the #O2CustomPlans hashtag. The O2 pick 'n' mix wall is set to be installed on South Bank for just two days, where it will surely be a hit with passersby.
Like O2, a number of brands are now launching edible billboards and similar marketing stunts in order to engage consumers’ senses in a surprising way.
Promotional Candy Walls
O2 is Launching a Giant Wall of Candy to Promote Its New Custom Plans
Trend Themes
1. Edible Billboards - Marketers are creating edible billboards and large-scale sweet walls to engage consumers in a surprising way.
2. Interactive Promotions - Brands are using interactive promotions like O2's candy wall to engage consumers and create unique experiences.
3. Social Media Influencing - O2's candy wall promotion is an example of how social media influence can be leveraged to increase brand engagement and reach.
Industry Implications
1. Telecommunications - Telecom companies can use interactive promotions like O2's candy wall to increase brand engagement and attract new customers.
2. Marketing and Advertising - Marketing agencies can create edible billboards and large-scale sweet walls for clients to drive brand awareness and engagement.
3. Food and Beverage - Food and beverage companies can use interactive promotions like O2's candy wall to promote new products and increase brand recognition.