London-based ad agency 'adam&eveDDB' created this cheerful ad for Waitrose grocery. As the cooler seasonal weather rolls in, this commercial shows that the best way to stay warm is to make delicious home-cooked meals.
The ad begins with a song about the cold weather while showing video clips of people braving the wind and rain. Many of the clips show people loading their cars with groceries or picking fresh vegetables from a field. The commercial then shows people indoors wearing cozy sweaters and cooking steaming hot meals for their family and friends.
The feel-good ad for Waitrose grocery ends with the phrase "Waitrose makes it the warmest season of the year." The images of comfort food and warm attire makes the audience feel happy and almost excited about the bitterly cold months ahead.
Fall Feast Grocery Ads
This Waitrose Grocery Ad Promotes Warm Hearty Food for the Cool Season
Trend Themes
1. Seasonal Comfort Food - Opportunity for grocery stores to promote and sell seasonal ingredients for home-cooked meals during cooler weather.
2. Cozy Home Cooking - Opportunity for kitchenware and home appliance industries to offer products that promote and enhance cozy home cooking experiences.
3. Feel-good Advertising - Opportunity for ad agencies to create positive, uplifting ad campaigns that connect with audiences on an emotional level.
Industry Implications
1. Grocery Stores - Grocery stores can leverage seasonal ingredients and comfort food to boost sales during colder months of the year.
2. Kitchenware - Companies in the kitchenware industry can promote products that enhance the cozy home cooking experience.
3. Advertising - Ad agencies can create feel-good ad campaigns that resonate with audiences and promote positive brand associations.