At this year's SXSW, USA Today announced 'VRtually There,' a new and immersive way to experience the news using virtual reality technology.
As a follow-up to its VR Stories app, in the coming months, USA Today will be rolling out VRtually There news segments and advertising content that will be available for viewing in virtual reality. Content that will be shared through this platform include everything from stories on technology and sports to finance, giving viewers a completely new perspective and way to experience news as it unfolds.
Audiences can tap into VRtually There using the affordable Google Cardboard or other popular virtual reality headsets on the market. For those without access to one of these devices, some content can also be seen on the USA Today website in 2D.
VR News Platforms
USA Today's 'VRtually There' Delivers the News Through Virtual Reality
Trend Themes
1. Virtual Reality News - USA Today's implementation of VRtually There demonstrates the rising trend of using virtual reality technology to deliver news in an immersive way.
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3. Alternative News Consumption - VRtually There offers a new and unique way for audiences to consume news, providing an alternative to traditional media platforms.
Industry Implications
1. Media and News - The media and news industry can explore virtual reality technology to create innovative and interactive news experiences.
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