V-Planet is a plant-based and vegan dog food brand based in San Francisco. The company has just entered the Chinese market through a partnership with Hong King vegan pioneer Green Monday. Its plant-based dog food range will be available in Shanghai Green Common stores.
V-Planet offers pet parents plant-based kibble. The vegan dog food brand, founded in 2005, makes its products using non-GMO ingredients such as peas, oats, brown rice, and potato protein. These ingredients promote health and immunity for dogs. The kibble is available in two sizes; mini for smaller dogs and a bigger version for medium and large dogs. In addition, V-Planet eliminates the use of corn, soy, and wheat from its products to ensure the nutritional value of its formulas.
Vegan Dog Food Brands
V-Planet Recently Expanded its Plant-Based Pet Food into the Chinese Market
Trend Themes
1. Plant-based Pet Food - The trend towards vegan and plant-based diets expands to the pet food industry, providing an opportunity for companies to disrupt traditional animal-based options.
2. Global Expansion of Vegan Pet Foods - Increased globalization of vegan lifestyles and demand for cruelty-free options is driving the expansion of vegan pet food brands into international markets.
3. Health-conscious Pet Food - Pet owners are increasingly interested in the nutritional content of pet food, leading to a rise in demand for healthy, plant-based options like V-Planet's dog food.
Industry Implications
1. Pet Food Industry - The pet food industry is ripe for innovation as health and sustainability concerns drive a shift towards plant-based diets for pets.
2. Vegan Food Industry - The growing demand for vegan and plant-based diets extends to pet food, presenting opportunities for companies in the vegan food industry to expand their product lines.
3. Retail Industry - The expansion of vegan dog food brands like V-Planet into new markets presents a potential opportunity for retailers to tap into the pet food industry's growth and expand their offerings.