Drinks and brewing giant Anheuser-Busch is launching a brand new vodka seltzer in the form of NUTRL mango, a wonderfully refreshing seltzer that is a worthy addition to NUTRL's existing line, which includes offerings such as raspberry, pineapple and watermelon.
Set to be a core member of the NUTRL variety pack alongside the trio of aforementioned flavors, the brand new mango beverage's secret lies in its simplicity, with the core ingredients of vodka, seltzer and real mango juice coming together to create a seltzer that is exceptionally light, easy to drink and boasting a natural flavor.
What's more, with only 100 calories per can and an alcohol by volume rating of 4.5 percent, NUTRL will appeal to health-conscious drinkers, particularly when you also consider that this vodka seltzer doesn't have additional sugar and is free of gluten.
Mango Juice-Infused Seltzers
This Vodka Seltzer Offers a Delectably Fruity Taste
Trend Themes
1. Fruit-infused Alcoholic Beverages - There is an opportunity to create new alcoholic beverages that incorporate real fruit juice to appeal to health-conscious drinkers.
2. Low-calorie Alcoholic Beverages - The trend of low-calorie drinks is growing as people become more health-conscious, and there is an opportunity to create new alcoholic beverages with low calories to cater to this market.
3. Natural Flavors and Ingredients in Alcoholic Beverages - There is a demand for natural flavorings and ingredients in alcoholic beverages, and there is an opportunity to create new alcoholic beverages using real fruit juice and other natural ingredients.
Industry Implications
1. Alcoholic Beverage Industry - There is an opportunity for alcoholic beverage companies to develop new low-calorie and natural fruit-flavored alcoholic beverages to cater to health-conscious drinkers.
2. Juice Industry - The juice industry can explore new opportunities by partnering with alcoholic beverage companies to supply real fruit juice for fruit-infused alcoholic beverages.
3. Health and Wellness Industry - The health and wellness industry can explore partnerships with alcoholic beverage companies to develop low-calorie alcoholic beverages and promote responsible drinking habits.