Grey Goose and multi-platinum recording artist SZA are offering a virtual vodka experience as part of a one-night-only performance on July 1st. The virtual experience can be accessed by fans around the world on YouTube and it promises to share a unique perspective thanks to cutting-edge drone technology. Additionally, fans will be able to tune in and hear music from SZA's upcoming album performed live for the first time.
The event is set to be filmed at Wisdome, an immersive art and music dome park in Los Angeles, and the experience captures the spirit of Grey Goose Essences, the line of low-calorie vodkas infused with real fruit and botanical essences. Those who sign up for the experience will also get access to exclusive content such as recipes for making their own cocktails at home.
Virtual Vodka Experiences
Grey Goose and SZA are Livestreaming an Experience Called "In Bloom"
Trend Themes
1. Virtual Event Experiences - Businesses can create unique virtual events to engage with audiences remotely using immersive technology, drones and live performances.
2. Infused Beverage Products - Companies can innovate the beverage industry by releasing infused products with real fruit and botanical essences that offer low-calorie, healthy alternatives to traditional beverages.
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Industry Implications
1. Alcohol Industry - Alcohol companies can create virtual vodka experiences, launch infused products and partner with musicians to capitalize on unique marketing opportunities and engage with consumers in new ways.
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3. Virtual Event Industry - Businesses that specialize in producing virtual events and immersive experiences can seize opportunities to work with brands and musicians to create cutting edge live performances, generating income from ticket sales and sponsorships.