For consumers craving a refreshingly different kind of sparkling vodka beverage, Shiddy's crafted Goji Soju—and like its other canned creations, this one is fueled by all-natural ingredients, no added sugar, is gluten-free and has just 100 calories per can.
With notes of green tea and tart berries, this sparkling vodka beverage brought an Asian-inspired twist to a popular beverage category.
There has been a notable surge in the consumer demand for Asian-inspired flavors in ready-to-drink alcohol products, reflecting a growing appreciation for the diverse and vibrant tastes of Asian cuisine. Canned beverages like this one not only cater to individuals seeking novel and adventurous taste experiences but also highlight the increasing interest in "Korean vodka" on a global scale.
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Trend Themes
1. Asian-inspired Flavors in Alcoholic Beverages - Opportunity to develop new alcoholic beverage flavors that cater to a growing demand for diverse and adventurous taste experiences.
2. All-natural and Low-calorie Canned Beverages - Opportunity to create new products that are both healthy and convenient for consumers.
3. Korean-inspired Alcoholic Beverages - Opportunity to capitalize on the increasing interest in Korean food and drink culture.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity to bring Asian-inspired flavors and low-calorie options to the alcoholic beverage market, while tapping into the growing demand for healthy and unique products.
2. Canned Beverage Industry - Opportunity to offer healthy and flavorful options in the convenient format of a canned beverage, attracting the attention of a wide variety of consumers.
3. Korean Food and Drink Industry - Opportunity to adapt traditional Korean flavors and ingredients into new and innovative alcoholic beverage options, appealing to both Korean and non-Korean consumers.