Grolsch's new visual brand identity reflects a blend of its historical craftsmanship and modern appeal. The updated look is bound to draw attention to itself as it features a green wordmark and the iconic red swingtop. This redesign follows extensive consumer research, ensuring it resonates with both long-time fans and new customers by emphasizing authenticity and premium quality.
Grolsch's new visual brand identity not only enhances shelf appeal but also underscores the brand's commitment to genuine, high-quality brewing practices. For beer enthusiasts, this signifies a reliable product that maintains its traditional roots while embracing contemporary design. Moreover, the new packaging and branding efforts are likely to attract those seeking authentic and premium beer experiences.
Katie Wright, Head of Marketing at Asahi Canada, shared about the project: "From the shelf to the first sip - this new look and feel has been developed in direct response to what our consumers are looking for. By modernizing the design, while staying true to our rich heritage, this evolution allows us to elevate the Grolsch brand, and connect with today's discerning beer enthusiasts."