To promote their collaborative SS19 collection, Raf Simons and Fred Perry launched a virtual map that can be explored like Google Street View for a glimpse of the world in which these fashions are imagined to exist. Inside the suburban virtual reality environment, users are able to meander through the map and catch glimpses of models sporting the collaborative clothing pieces. In the same way that people are often captured on Google Street View in mid-motion, the models have facial features that are blurred out to create a sense of anonymity.
By exploring the winding streets of the virtual map, users will come across pieces from the Raf Simons and Fred Perry collection that can be purchased on the spot.
Shoppable Virtual Maps
Fred Perry and Raf Simons' Collection is Presented with a Unique Map
Trend Themes
1. Virtual Reality Shopping - The use of virtual reality technology to create immersive shopping experiences, allowing users to explore and purchase products in a virtual environment.
2. Collaborative Fashion Collections - The trend of fashion brands partnering with designers to create unique and limited-edition collections, enhancing brand image and attracting new customers.
3. Anonymity and Privacy in Fashion - The growing interest in concealing identities and creating a sense of anonymity in fashion campaigns and presentations, creating intrigue and mystery for consumers.
Industry Implications
1. Fashion Retail - The fashion retail industry can utilize virtual reality technology to offer innovative and immersive shopping experiences, attracting tech-savvy and adventurous customers.
2. Fashion Design - The fashion design industry can leverage collaborative partnerships to create unique and trendsetting collections that generate buzz and excitement among fashion enthusiasts.
3. Marketing and Advertising - The marketing and advertising industry can explore the concept of anonymity and privacy in fashion campaigns to create intrigue and captivate the attention of consumers.