For the first time ever, Avocados From Mexico is launching a Virtual Guac Bowl Stadium and it's a one-stop-shop for finding guacamole recipes for Game Day, limited-time gear and great prizes. The digital experience is also a place to discover exclusive messages from sportscasters Troy Aikman and Erin Andrews, and see the best user-generated content on a virtual jumbotron.
There are several ways that sports fans and avocado lovers can find their way to the virtual stadium: by scanning a QR code, navigating from the brand's social media channels or visiting the site directly. The site hosts a souvenir store that gives fans the chance to redeem Avocado Rewards from AFM's loyalty program.
As part of the digital experience, Avocados From Mexico is giving fans the chance to win a grand prize of $1 million.
Virtual Stadium Experiences
AFM's Virtual Guac Bowl Stadium Engages Sports Fans & Avocado Lovers
Trend Themes
1. Virtual Stadium Experiences - The trend for immersive virtual sports and entertainment experiences like the AFM Virtual Guac Bowl Stadium presents opportunities for companies to create innovative digital experiences for fans.
2. Gamified Loyalty Programs - The trend for loyalty programs with gamification elements, like Avocado Rewards, presents opportunities for companies to increase engagement and brand loyalty.
3. User-generated Content Showcases - The trend for showcasing user-generated content on virtual jumbotrons at events presents opportunities for companies to engage with their audience and create a sense of community.
Industry Implications
1. Food and Beverage - The food and beverage industry can create immersive virtual experiences like the AFM Virtual Guac Bowl Stadium to engage customers and promote their products.
2. Sports and Entertainment - The sports and entertainment industry can create virtual stadiums and gamified loyalty programs to increase fan engagement and loyalty.
3. Marketing and Advertising - Marketing and advertising agencies can create virtual experiences and gamified loyalty programs that showcase user-generated content to promote brands and products.