New Zealand-based multimedia communication company Eyemagnet developed the Virtual Dressing Room for the Hallensteins menswear chain. The changing room is transformed to a single panel which reflects the user. These users can then use simple arm and hand gestures to ‘try on’ any apparel in the store, take a photo of any selected outfit and have it sent to their mobile phone. Newer versions of the technology eliminate the arm-waving altogether.
This really gets rid of the hassle of having to change out of clothes before trying on several outfits. The company initially targeted men but this innovation will surely appeal to women too--and a new generation raised on Nintendo Wii.
Virtual Dressing Rooms
Try On Clothes Without Changing
Trend Themes
1. Virtual Try-on - The rise of virtual dressing rooms allows for customers to try on clothes without physically being in the store, which presents an opportunity for retailers to invest in virtual and augmented reality technologies.
2. Gesture Recognition - With the elimination of arm-waving in new versions, gesture recognition presents a new trend that can be applied to other industries outside of fashion such as healthcare and gaming.
3. Personalized Shopping - Virtual dressing rooms can offer personalized shopping experiences, paving the way for retailers to explore the use of customer data and artificial intelligence to recommend products based on shopping behavior and body measurements.
Industry Implications
1. Retail - Virtual try-on technology presents an opportunity for retailers to make shopping more convenient and interactive for customers, potentially increasing sales.
2. Fashion - Gesture recognition and personalized shopping experiences are applicable to the fashion industry and can lead to more unique and technologically-innovative shopping experiences.
3. Technology - The advancement of virtual and augmented reality technologies in industries like fashion and retail can spark new interest in these technologies and present opportunities for further innovation and development.