Bars, clubs and other entertainment venues have been devastated by the global pandemic but live online experiences like NEFT Vodka's virtual cocktail parties are popping up as an alternative to in-person experiences. The ultra-premium vodka brand will now be hosting a weekly Facebook Live streaming show to raise financial support and awareness for bartenders and service industry professionals who are now out of work. Each week, the brand will be matching donations to a dedicated fundraising page, offering up to $10,000 per week.
While people will want to experience the shows in real-time, the replays can also be viewed on NEFT's Facebook page. Viewers can expect to join experts from the food and spirits industries to pick up new tips, tricks and recipes and participate in games.
Virtual Cocktail Parties
NEFT's Vodka After Dark Supports the Bartender Community
Trend Themes
1. Virtual Cocktail Parties - Opportunity for businesses to create virtual experiences and engage with consumers in a new way.
2. Support for Bartender Community - Growing trend of brands organizing initiatives to support bartenders and service industry professionals who are out of work.
3. Online Streaming Shows - Emerging trend of brands using live online streaming platforms to engage with their audience and raise funds for a cause.
Industry Implications
1. Food and Spirits - Opportunity for food and spirits brands to leverage virtual cocktail parties as a marketing tool and support the bartender community.
2. Entertainment/bars/clubs - Disruptive innovation opportunity for entertainment venues to adapt and create virtual experiences for their patrons.
3. Social Media/streaming Platforms - Opportunity for social media and streaming platforms to collaborate with brands and support fundraisers through live online shows.