While beer lovers still may not be able to tour their favorite breweries or visit a local bar for a drink, they are able to participate in a variety of virtual beer events like festivals, tastings, trivia nights and even community-boosting hangouts. Farmer-owned global hop supplier, Yakima Chief Hops will soon be hosting a virtual event of its own throughout the entire month of September, which invites beer lovers to get a behind-the-scenes look at the hop harvest.
The free event open to the public is set to offer everything from farm tours and educational seminars to give beer lovers around the world the chance to get to know this fundamental ingredient. Ordinarily, the event is limited to just a few hundred select brewing customers and paid attendees through the annual Hop & Brew School, so this virtual beer event offers a unique opportunity.
Virtual Hop Harvests
Yakima Chief Hops is Hosting a Free Virtual Harvest Experience
Trend Themes
1. Virtual Beer Events - Virtual beer events are becoming more popular, allowing beer lovers to participate in experiences previously limited to in-person attendance.
2. Behind-the-scenes Access - Virtual events, like Yakima Chief Hops' online hop harvest event, offer unique behind-the-scenes access for attendees.
3. Global Connections - Virtual events provide an opportunity for beer lovers around the world to participate in experiences they may not have had access to previously.
Industry Implications
1. Beer and Brewing Industry - Virtual events allow breweries and hop suppliers like Yakima Chief Hops to connect with consumers and offer unique experiences.
2. Event Planning Industry - The rise in popularity of virtual events offers new opportunities for event planners and coordinators.
3. Online Education Industry - Virtual beer events with educational seminars and behind-the-scenes tours can serve as a model for online education and experiential learning.