The summer months have arrived in many parts of the world, which is seeing brands launch new products and campaigns like the new Walkers Virgin Experience Days discount promotion.
The brand is offering consumers 25% off the excursion of their choice between May 1 and October 14 to help them get out and enjoy the warm weather. The promotion covers more than 2,000 excursions offered under the Virgin Experience Days umbrella, which means consumers of all ages can find the right kind of activity to get out and enjoy this summer.
The Walkers promotion is being launched across the brand's top five lineup of snacks and will be paired with a number of in-store activations at grocery and convenience store locations.
Travel Discount Snack Promotions
Walkers is Offering 25% Off Virgin Experience Days with Purchase
Trend Themes
1. Summer Discount Promotions - Brands are offering special discounts during the summer months to encourage consumers to enjoy the warm weather.
2. Experiential Marketing - Promotions like the Walkers Virgin Experience Days discount offer consumers the opportunity to enjoy unique and memorable experiences.
3. In-store Activations - Brands are leveraging in-store activations to create a more immersive and engaging shopping experience for consumers.
Industry Implications
1. Food and Beverage - Snack brands like Walkers are enticing consumers with special promotions to boost sales in the competitive food and beverage industry.
2. Travel and Tourism - Travel brands like Virgin Experience Days are partnering with snacks brands to offer discounted excursions, attracting more customers to the travel and tourism industry.
3. Retail - Grocery and convenience stores are collaborating with snack brands to drive foot traffic and increase sales through in-store activations.