Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Laura McQuarrie — July 27, 2023 — World
References: dis-loyalty & ennismore
Dis-Loyalty is a different kind of food and travel membership for a new generation that does not want to be limited to the same experiences and destinations repeatedly. Those who are tired of a lack of variety and exploration will be drawn to the way members of this game-changing membership are encouraged to be adventurous and actively rewarded for being disloyal.
This lifestyle program unites more than 75 hotels and 150 restaurants and bars from Ennismore's collective of 10 globally renowned brands to offer 50% off just-opened hotels in the first three months after opening, 20% off every first-time stay in every hotel, 10% off food and drink in any of our restaurants, bars and coffee shops and more.
This membership turns traditional loyalty schemes on their head and speaks to consumers who want to experience more and spend less time worrying about points and tiers.
This lifestyle program unites more than 75 hotels and 150 restaurants and bars from Ennismore's collective of 10 globally renowned brands to offer 50% off just-opened hotels in the first three months after opening, 20% off every first-time stay in every hotel, 10% off food and drink in any of our restaurants, bars and coffee shops and more.
This membership turns traditional loyalty schemes on their head and speaks to consumers who want to experience more and spend less time worrying about points and tiers.
Trend Themes
1. Dis-loyalty Memberships - A new generation seeks variety and exploration through a different kind of membership that actively rewards disloyalty.
2. Variety and Exploration - Consumers are drawn to a lifestyle program that offers a wide range of options and actively encourages adventurous experiences.
3. Turning Loyalty Schemes Upside Down - Traditional loyalty schemes are being transformed to cater to those who prioritize experiences over points and tiers.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on dis-loyalty memberships by offering unique experiences and incentives to attract adventurous travelers.
2. Travel - The travel industry has an opportunity to cater to the new generation of travelers seeking variety and exploration through disruptive membership programs.
3. Food and Beverage - The food and beverage industry can tap into dis-loyalty memberships by providing diverse dining experiences and rewards for trying new establishments.
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