VINA is a new prebiotic soda brand that aims to disrupt the increasingly popular better-for-you beverage category. Unlike other prebiotic drinks, VINA has been specifically formulated to improve customers' brain-gut connection.
Luckily, VINA was created for both the functional beverage enthusiast and pop purists alike. As a result, each can of VINA delivers a crisp and fruity taste experience while providing drinkers with the hard-hitting ingredients necessary to strengthen their brain-gut connection. More specifically, the beverages utilize prebiotics from apple cider vinegar, trace minerals (magnesium, chloride, boron, and lithium), and plant fibers.
Containing just five grams of sugar per can, VIVA is a low-cal, vegan-friendly option that is entirely gluten-free. Currently, the company is offering a unique prebiotic beverage in five flavors: Ginger Fizz, Cherry Pop, Grapefruit, Lime Lemon, and Pomegranate.
Better-For-You Prebiotic Sodas
VINA Was Formulated to Strengthen Your Brain-Gut Connection
Trend Themes
1. Functional Beverages - The growing demand for beverages with health benefits is driving innovation in the functional beverage market.
2. Low-sugar and Gluten-free Options - Health-conscious consumers are seeking low-sugar and gluten-free alternatives to traditional beverages.
3. Plant-based and Vegan-friendly Drinks - The increasing popularity of plant-based diets is driving the development of vegan-friendly drink options.
Industry Implications
1. Prebiotic and Probiotic Industry - As gut health gains importance, the prebiotic and probiotic industry is presenting numerous disruptive opportunities for unique, innovative products.
2. Health and Wellness Beverage Industry - The health and wellness beverage industry is witnessing growth as consumers prioritize their mental and physical wellbeing.
3. Packaged Refreshment Industry - The packaged refreshment industry is embracing disruption as it shifts focus towards beneficial, functional, and eco-friendly options for consumers.