Armed with cameras and competitive spirit, the Trend Hunter crew took to the streets of Toronto on a sunny September day to take part in a video scavenger hunt of epic proportions.
After dividing into four even teams, editors, interns and senior staff all raced through the city to see who could score the most points by completing as many tasks on their scavenger hunt checklist as possible. All participants were required to leave their shame at the door because there was no room for pride when you’re doing things like singing on a street corner or dancing Gangnam Style outside the CHUM-City building.
Of course, all these hilarious moments were captured on film as proof of each team’s accomplishments, and now we’d like to share some of the highlights from the video scavenger hunt with you!
Video Scavenger Hunts
The Staff of Trend Hunter Compete in a City Wide Search Challenge
Trend Themes
1. Interactive Scavenger Hunts - The rise of video-captured scavenger hunts in team-building and corporate events create opportunities for event planners and scavenger hunt creators to incorporate interactive technology.
2. Growth of Alternative Team Building Activities - The trend towards unique and adventurous team building activities such as video scavenger hunts, signify untapped opportunities for businesses to invest in team building and corporate event planning.
3. Increased Use of User-generated Content in Marketing - As video scavenger hunts continue to rise in popularity due to their entertaining and engaging nature, businesses can take advantage of this trend by incorporating user-generated videos in their marketing campaigns.
Industry Implications
1. Event Planning Industry - The popularity of unique team building activities, such as video scavenger hunts, presents an opportunity for event planners to expand their service offerings.
2. Tourism Industry - The rise of video scavenger hunts provides a new way for cities and destinations to showcase their attractions to tourists and encourage interactivity with the local culture.
3. Marketing Industry - The use of user-generated content in marketing campaigns can be an effective way for businesses to increase customer engagement and create a memorable brand experience.