For several months now, people have been showing up on Zoom and other video conferencing tools using fun video chat backgrounds to make it seem as if they're in a more fun or interesting setting than home. Knowing that many people are eager to travel when they can, Coors Light is giving people the opportunity to visit the real version of the virtual background they've been staring at for so long.
Coors Light is inviting people to take a screenshot of themselves in front of their "ideal video chat background" so that they can be entered for their chance to win a trip to that location. The campaign helps to provide something for people to look forward to, especially at a time when jetting off to a new location isn't the same as it was last year.
Virtual Background Campaigns
Coors Light is Turning Video Chat Backgrounds into Real Destinations
Trend Themes
1. Virtual Background Tourism - Using virtual backgrounds as a way to inspire travel and offer real-life experiences.
2. Real-world Connection - Bringing the virtual and real worlds together through interactive campaigns.
3. Anticipatory Experiences - Creating excitement and anticipation by giving people a chance to win a trip to their ideal virtual background location.
Industry Implications
1. Digital Advertising - Utilizing virtual backgrounds as a tool for engaging and interactive advertising campaigns.
2. Travel and Tourism - Leveraging virtual backgrounds to promote destinations and provide incentives for future travel.
3. Consumer Goods - Using virtual backgrounds as a marketing strategy to engage consumers and create brand experiences.